Get Featured for Small Business Saturday

Join our regional campaign celebrating local entrepreneurs across West Central Indiana.

Showcase your business on our website and social media this holiday season. No cost exposure, community reach, and support from ISBDC.

What Is Small Business Saturday?

Small Business Saturday is a nationwide celebration of locally owned businesses held each year on the Saturday after Thanksgiving.

It’s a day that reminds our communities to shop small, dine local, and invest in the businesses that make West Central Indiana thrive.

Here in our region, the Indiana Small Business Development Center (ISBDC) is proud to highlight entrepreneurs, makers, and shop owners who bring life to our local economy.

Through this campaign, we’re helping small businesses reach new customers with no-cost marketing exposure, community promotion, and regional support - all leading up to the holiday shopping season.

Ideas To Help You Stand Out On
Small Business Saturday

Not sure what to promote? Here are simple, creative ways for every type of business to join the movement - no big discounts required.

Shop Small Specials

Create a limited edition holiday bundle
Offer free gift wrapping or a branded tote bag
Run an early-bird deal (first 10 customers get a gift)

Retail & Boutiques

Service-Based Businesses (Trades, Cleaning, etc.)

Book Local, Save Local

Offer a one time service discount for December bookings
Create a "holiday prep" or "new year refresh" package
Share educational posts - 5 ways to support local businesses

Give the Gift of Self-Care

Sell holiday gift card bundles with a small bonus
Run a December pre-booking incentive
Offer a "bring-a-friend" service discount

Salons, Spas, &

Beauty Pros

Home, Real Estate, & Lifestyle

Home for the Holidays

Run a "Free Consultation Week"
Offer a drawing for anyone who books before year-end.
Feature client stories about "what home means" this season.

Shop Local Art

Release a Small Business Saturday exclusive design or product
Host a live art demo or behind-the-scenes video

Artists, Makers, & Creatives

Restaurants, Cafes, & Bakeries

Turn Shopping Day into Dining Day

Buy a $25 gift card, get a $5 bonus
Add a Small Business Saturday special menu item
Team up with local retailers for cross-promotions (Show your receipt, get 10% off lunch)